Bryce Barnes 2017 - 2018
Associate Creative Director
For independent designer, Bryce Barnes, I created, planned and delivered a strategic vision that saw a large increase in brand visibility and profitability.
Additionally, I sourced and briefed talent, curated and advanced global shoots and produced pop-up sales events.
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The featured collection, Coalition, pays homage to Black revolutionaries and their powerful integration of style as a means of resistance. Our creative vision drew inspiration from iconic figures such as Che Guevara, Thomas Sankara, Huey P. Newton and Bobby Seale.
Against a backdrop of evocative political imagery, mindfully curated with minimal aesthetics, the lookbook communicates a compelling narrative that bridges the gap between polarizing historical luminaries and the charged, divisive politics of our time. While balmy and atmospheric tones evoke a palpable sense of nostalgia, a deeply sobering undercurrent dispels any notion of this reminiscence being met with warmth.