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Bryce Barnes 2017 - 2018

Associate Creative Director



For independent designer, Bryce Barnes, I created, planned and delivered a strategic vision that saw a large increase in brand visibility and profitability.

Additionally, I sourced and briefed talent, curated and advanced global shoots and produced pop-up sales events.



The featured collection, Coalition, pays homage to Black revolutionaries and their powerful integration of style as a means of resistance. Our creative vision drew inspiration from iconic figures such as Che Guevara, Thomas Sankara, Huey P. Newton and Bobby Seale.

Against a backdrop of evocative political imagery, mindfully curated with minimal aesthetics, the lookbook communicates a compelling narrative that bridges the gap between polarizing historical luminaries and the charged, divisive politics of our time. While balmy and atmospheric tones evoke a palpable sense of nostalgia, a deeply sobering undercurrent dispels any notion of this reminiscence being met with warmth.


©Indigo Tshai
Creative Direction, UI / UX, and Copy, Indigo Tshai.