Creative Coordinator

From building strategic roadmaps to managing POS creative and shop operations, I wore multiple hats at concept store, Sincerely, Tommy.

My most impactful contributions included conceptualizing and programming various points of interest. This included art installations, workshops, panels, town-halls and large scale community events for the neighborhood of Bedstuy.

I played a crucial role in the buying process, helping to curate a selection of sustainably minded artisans and designers, procuring unique objects and apparel for retail from all over the world while overseeing vendor contracts and compensation.  

Lastly, I served as the community lead for social, successfully growing the brand's following by creating content that drove traction. As a content creator, I ideated, coordinated and recruited talent for photoshoots, engaging the neighbors and drawing inspiration from the local landscape that influences ST.

This work expanded Sincerely, Tommy's profile and brand identity, helping to cultivate the devoted patronage it thrives off of today.