SoundCloud 2022 - 2023
Producer
In this role, I brought end-to-end clarity and execution to nebulous ideas, and impactful solutions to complex problems.
I wrote scripts and ad copy for creator contests and brand partnerships. As cross-functional project lead, I drove messaging and creative for cross-functional organic and paid growth campaigns—increasing conversion by 15% and profitability by 7%.
I secured backline and ensured stakeholder alignment for large-scale events and an award-winning documentary campaign series. I collaborated with legal and finance to deliver and protect business agreements and compensation.
Additionally, I identified workflow gaps that led to a company-wide shift in asset management. In partnership with Creative Operations, I implemented a cloud-based system, autonomously archiving over 600,000 digital assets.
