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SoundCloud 2022 - 2023

Producer



By streamlining creative review and owning asset management with the integration of new software implementation, I bridged workflow gaps and built camaraderie between internal and external stakeholders at the foremost artist lead, fan powered, SaaS music platform in the world.

I produced branded events, creator contests, growth content and brand partnerships with the likes of Kia and Samsung. Assisting in the production of global episodic documentary campaign series, Scenes, I supported ops, managing contracts and tracking compensation.

Additionally, I lead comms with agency partners for an Art Basel launch party, hiring influencer talent to promote our titular event, Next Wav. I managed dozens of vendor contracts with backline, renown videographers such as Derrick G for capture and post production partners. An on-going series, this installation Next Wav drew over 3,000 attendees off of organic marketing.

Production for Kia Creator contest
Directed by Israel Peters
Runtime: 5 minutes



©Indigo Tshai
Creative Direction, UI / UX, and Copy, Indigo Tshai.